He surely looked like the perfect model for the collection.
It came as a surprise to most people to see him go topless and model for a collection. According to him 'People mostly see the more serious, focused side to my personality so I wanted this campaign to show my more relaxed side.
'I love summer so wanted the campaign to have bright, vibrant, tropical feel.'
He continued: 'I love bright colours and how wearing them can make you feel. I wanted to create designs that make you feel your best as soon as you put them on.'
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